How many blog post have you read with a title like “Top 5 ways to get Facebook Likes”? There’s nothing unique about the content, it’s one social marketer copying one another without providing much real insight or creative thinking. It’s about time we had something new to add to the mix and here it is:
1) “Social Offers” Instant rewards for a Facebook Like, Tweet or Google +1. Embed a free widget directly on your website and start converting visitors to Get Facebook Likes.
Why this works:
a) Users “like” you or become fans for one main reason: Discounts & Special offers.
When polled, 80% of Facebook fans stated the content they most desire is discounts or promotions.
b) 27% of website visitors seek out coupons when shopping online. Online shoppers are becoming more and more savvy everyday. Just start asking your friends, family, customers “Do you ever google for a coupon before checking out?”.
c) Hypothesis: Website visitors would be willing to Facebook Like, Tweet or +1 for a coupon code, free download or free trial while shopping a website.
Original Findings: 57,865 said YES (they didn’t just say yes, they used the test widgets we embeded)
D) All of the above. (Extra Benefits)
-Improve Cart Abandonment Rates: Did you know that 44% of users don’t check out because shipping is too high? And that the second largest group leaving your site is for price-comparing? PRESENT AN OFFER WHILE USERS SHOP ON YOUR SITE to incentivise them to check out!
-Advertise to your Customers’ Social Networks: Social leads are the highest quality potential customers, everybody knows that!
- Reduce Unnecessary Affiliate and Daily-Deal Fees: Why pay a middle-man to advertise to your customers? One flat monthly fee for as many Offers as you would like, and for as many Likes as you can earn!